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Ioana Badea

Ioana Badea is a leader of the global B2B/B2C market and user experience research, who is passionate about using technology to address needs, shape attitudes, and change behaviors. Her competencies include building effective research teams, developing insights in support of the product lifecycle, and influencing marketing and product strategies through collaborative consensus building. Ioana is the Director of Research at Meta.

Where she is responsible for insights that shape Facebook’s vision and long-term strategies to ensure the app is user-centric. Ioana applies futures thinking and various types of research methods to discern changes in the market and detect shifts in people’s attitudes and behaviors. She partners cross-functionally to build solutions, define success, and develop a unified, delightful user experience at scale. Before Meta, Ioana led Global Insights & Analytics at Intel, chartered to deliver market insights and strategic foresight as a foundation to building brand relevance and accelerate Intel’s growth. She acted as a champion of market-driven insights to inform business decisions throughout the product development life cycle, partnering with Intel’s strategy office, business units, and marketing. Ioana holds a Nuclear Energy Engineering degree from the Polytechnic University of Bucharest, Romania. In her spare time, she enjoys fashion, painting, yoga and dance.

EIN #46-3806904
Based in Saratoga, CA
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